Fraudulent Web Traffic Continues to Dominate Globally, Big Budget Advertisers Beginning To Demand Change

Global suspicious traffic remains major challenge despite media attention

New York City – June 19, 2014 – Today, Solve Media released the results of its Quarterly Bot Traffic Market Advisory. Since the release of the company’s first report in September 2012, the bot fraud issue has gained significant industry attention. Recent headlines from major publications including The Wall Street Journal, Adweek and The Guardian serve to raise awareness, but large-scale action against global suspicious traffic lags.

Solve Media’s Quarterly Bot Traffic Market Advisory for Q1 revealed that global suspicious web traffic remained at 54% for the second consecutive quarter. Global bot traffic reached 32%. Suspicious US web traffic continues to make up the majority of total traffic at 55%, down slightly from last quarter due to lower ad spend after the holiday surge.

Solve Media took an in-depth look at the automotive vertical during Q1 2014. This research uncovered that 36.1% of traffic on automotive-specific sites acted suspiciously, with 22.2% of traffic confirmed as bot. As multi-screen touch points become an integral part of the car buying process, automotive advertisers are moving more of their budgets to online and mobile channels. This shift creates significant demand for premium inventory, and has invited fraud. Large automotive advertisers with significant ad budgets must use their influence to demand accountability and the proactive mitigation of bot fraud. For both efficiency and ROI, automotive advertisers should seek out high-performance advertising solutions that reach validated human audiences.

Q1 Auto Bot Traffic

“The bot problem is not going to improve unless the companies with clout use it to demand an engaged human audience. Bigger budgets mean more power and influence, which puts automotive advertisers in the proverbial driver’s seat for demanding accountability in our industry,” said Ari Jacoby, CEO and Co-Founder, Solve Media. “If they refuse to settle for anything less than zero-waste ad spend investments, the industry will have no choice but to meet the demand. With the push for Secure Media from the biggest investors in digital advertising, providers on the sell-side must be prepared with effective solutions like performance-based media that guarantee cognition.”

Solve Media’s publisher platform includes thousands of automotive sites. It has reported on bot data for the past two years based on insights from the 10,000 publishers in its network across display, video and mobile.

About Solve Media
Solve Media was founded by veteran entrepreneurs and technologists focused on innovative Internet advertising, data and security solutions. The company’s proprietary online and mobile advertising platform, the TYPE-IN, was designed to create highly effective opportunities for brands to engage with real consumers. With this platform, Solve Media guarantees brand message delivery, brand lift and return on investment for advertisers. Additionally, the platform creates new revenue opportunities for publishers and saves time for consumers.

Solve Media is based in New York City and Philadelphia, with offices across North America and Europe. Learn more at: http://solvemedia.com/


Rapid Shift of Automotive Advertising Dollars to Digital Increases Demand for Zero-Waste Advertising Investments

Solve Media study shows bots make up 22% of traffic on automotive sites

New York City – June 19, 2014 – Solve Media today released the results of its Quarterly Bot Traffic Market Advisory. While global threats continued to grow in Q1 2014, an in-depth look at automotive-related sites uncovered that 36% of traffic on these sites acted suspiciously, with 22% of the traffic confirmed as bot. Mobile traffic to automotive sites showed signs of fraud as well, with 13% acting suspiciously and 6% confirmed as bots. As automotive advertising buyers shift their attention to digital channels, they have the opportunity to lead the industry by actively pursuing Secure Media opportunities where audience humanity can be verified.

Q1 Auto Bot Traffic

“The bot traffic plague is a major challenge in the automotive industry, but we are proactively addressing the issue in all of our digital marketing efforts,” said Keith Morris, SVP, Team Detroit. “We are seeing significant success with engagement and performance-based media like Solve Media that eliminate the noise and waste of non-viewable ads and bot fraud.”

Consumer buying habits are changing as car buyers turn to mobile devices and online sources to research potential purchases. Data released from Google in early 2013 indicated that 80% of car buyers spend an average of 18 hours online researching models and prices before purchasing. A study by Placed revealed that 71% of consumers use a smartphone during the car buying process, including 63% who use their smartphones while at a dealership.

In response to this shift in consumer buying behavior, the automotive industry is moving more of its advertising budget to digital. According to eMarketer, the automotive industry is projected to be second only to retail in digital ad spending by 2015, putting it in a position of power to mobilize the advertising industry against bot fraud.

“The bot problem is not going to improve unless the companies with clout use it to demand an engaged human audience. Bigger budgets mean more power and influence, which puts automotive advertisers in the proverbial driver’s seat to demand accountability in our industry,” said Ari Jacoby, CEO and Co-Founder, Solve Media. “If they refuse to settle for anything less than zero-waste ad spend investments, the industry will have no choice but to meet the demand. With the push for Secure Media from the biggest investors in digital advertising, providers on the sell-side must be prepared with effective solutions like performance-based media that guarantee cognition.”

Solve Media’s publisher platform includes thousands of automotive sites. It has reported on bot data for the past two years based on insights from the 10,000 publishers in its network across display, video and mobile.

For more information on bots and their classifications, view the infographic here.

About Solve Media

Solve Media was founded by veteran entrepreneurs and technologists focused on innovative Internet advertising, data and security solutions. The company’s proprietary online and mobile advertising platform, the TYPE-IN, was designed to create highly effective opportunities for brands to engage with real consumers. With this platform, Solve Media guarantees brand message delivery, brand lift and return on investment for advertisers. Additionally, the platform creates new revenue opportunities for publishers and saves time for consumers.

Solve Media is based in New York City and Philadelphia, with offices across North America and Europe. Learn more at: http://solvemedia.com/


Solve Media CEO Ari Jacoby Named 2014 Ernst & Young Entrepreneur of the Year Award™ Winner in Greater Philadelphia

Recognized for entrepreneurial excellence and commitment to innovation

Philadelphia, PA – June 13, 2014 – Solve Media, the leader in Secure Media for online branding at scale, today announced that CEO and Co-Founder, Ari Jacoby, has received the Ernst & Young Emerging Entrepreneur of the Year Award in Greater Philadelphia. The award recognizes outstanding entrepreneurs who demonstrate excellence and extraordinary success in such areas as innovation, financial performance and personal commitment to their business and community. Ari was selected by an independent panel of judges and honored at the special awards gala at the Pennsylvania Convention Center on June 12, 2014.

“Philadelphia has many strengths, and I’m proud to be a part of its growing and evolving technology scene,” said Ari Jacoby, CEO and Co-Founder of Solve Media. “This EY program is a testament to the support for this region’s entrepreneurial drive, and I’m honored to have earned this award for leadership in the city that drives our culture, our team and our success.”

Ari’s creative motivation, perseverance and dedication to supporting his team and community at-large contributed to this win. He co-founded Solve Media in 2009, and has worked tirelessly to grow the company into an industry leader across online security and digital advertising.

Now in its 28th year, the program has honored the inspirational leadership of such entrepreneurs as Howard Schultz of Starbucks Coffee Company, Pierre Omidyar of eBay, Inc., and Mindy Grossman of HSN. Recent US national winners include Reid Hoffman and Jeff Weiner of LinkedIn; Hamdi Ulukaya, founder of Chobani; and 2013 winner Hamid Moghadam, CEO and Chairman of Prologis.

With last night’s win, Ari is now eligible for consideration for the Entrepreneur of the Year 2014 National Program. Award winners in several categories, as well as the Entrepreneur of the Year National Overall Award winner, will be announced at the annual awards gala in Palm Springs, California, on November 15, 2014. The awards are the culminating event of the EY Strategic Growth Forum, the nation’s most prestigious gathering of high-growth, market-leading companies.

Ari Jacoby Entrepreneur of the Year