Native Advertising is Much More Than a Buzzword

Majority of Publishers Will Offer a Native Ad Product by End of 2014

Since our initial research in 2012, native advertising has become much more than just a buzzword or a new name for sponsored content. Native advertising describes the act of giving value to consumers throughout the advertising experience, where real value, like time savings or relevant recommendations, is the norm and not the exception. These types of sponsored engagements benefit advertisers, publishers and end-users alike.

In August of 2013, we refreshed our industry survey, the results of which you can see below:

Solve Media - Native Advertising Research 2013

The data shows that in 2013, publishers likely to add native ad products to their offering increased 165%.

2014 looks to be the year of user experience (UX) in online advertising. As the majority (53%) of publishers increase their native offerings and the industry establishes more concrete standards, marketers will seek partners that scale.  Companies like Facebook, Solve Media, Twitter, Sharethrough and Buzzfeed are currently well-positioned to capitalize on the growth of native advertising. 

For more information, please contact us at NativeAdvertising@solvemedia.com.

*Survey Methodology:  Solve Media surveyed 600 media buyers, agency creatives and online publishers in the United States.


#48 on Forbes America’s Most Promising Companies List

Last week, Forbes featured us as one of America’s Most Promising Companies. When we got started in 2010, we could not have foreseen such an honor. We’re so proud of this achievement – a true testament to the quality of the Solve Media team. As the 8th most promising media company on the list, we are simply ecstatic and couldn’t think of a better way to kick off 2014.

Thank you to all of our friends and partners who helped make this happen!

Stop the Bot: Bot Survey Data 2014


To All Humans: Can You Meme It? Yes, We Can!

We’d like to take this time to wish everyone a very happy holiday season! Whether you’re a customer, partner, friend, or are just getting to know us, we hope you enjoy our gift of engagement.

Like last year’s very successful Rube Goldberg video, we threw some goodies in there – twerking, fire-hooping, pop and locking and more!

More than 30 people (and one skateboarding cat!) were involved in making the video, spearheaded by Creative Director Machele Nettles & Videographer Jake Robbins. Please enjoy the video & have a happy and healthy meme-filled holiday season!

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