Majority of Publishers Will Offer a Native Ad Product by End of 2014
Since our initial research in 2012, native advertising has become much more than just a buzzword or a new name for sponsored content. Native advertising describes the act of giving value to consumers throughout the advertising experience, where real value, like time savings or relevant recommendations, is the norm and not the exception. These types of sponsored engagements benefit advertisers, publishers and end-users alike.
In August of 2013, we refreshed our industry survey, the results of which you can see below:
The data shows that in 2013, publishers likely to add native ad products to their offering increased 165%.
2014 looks to be the year of user experience (UX) in online advertising. As the majority (53%) of publishers increase their native offerings and the industry establishes more concrete standards, marketers will seek partners that scale. Companies like Facebook, Solve Media, Twitter, Sharethrough and Buzzfeed are currently well-positioned to capitalize on the growth of native advertising.
For more information, please contact us at NativeAdvertising@solvemedia.com.
*Survey Methodology: Solve Media surveyed 600 media buyers, agency creatives and online publishers in the United States.