US Suspicious Web Traffic Rose 40% in 2013 According to Solve Media’s Annual Bot Traffic Market Advisory

Throughout 2013, US suspicious mobile traffic increased 30%

NEW YORK CITY — March 5, 2014 – Solve Media issued its Bot Traffic Market Advisory today, revealing that suspicious web activity in the United States grew 40% during the calendar year 2013 with suspicious mobile activity increasing 30% annually in the United States, as well. The market advisory concludes the first year of quarter-over-quarter analysis from Solve Media of global suspicious web and mobile activity. The resulting annual data informs publishers and advertisers as they prioritize investments in anti-fraud technologies.

Solve Media, US Suspicious Traffic Q1-Q4 2013

“With the holiday season comes an increase in advertising spend. It’s not surprising that there was a spike in suspicious traffic in Q4. With US advertising budgets expected to top $182B by 2015, brands and publishers must both commit to adopting fraud prevention measures now. Aggressive botnet operators are not only stealing marketers’ hard fought budgets, they’re also creating false results on campaign performance. This inaccurate data is being utilized to drive future optimization decisions, compounding the problem,” said Ari Jacoby, CEO of Solve Media.

In Q4 2013, suspicious web activity in the United States spiked to 61% from 51% in Q3. Globally, Southeast Asia, China and Eastern Europe had the highest levels of bot traffic - specifically, Singapore and Taiwan in Southeast Asia, and Poland, Lithuania and Romania in Eastern Europe.

“As an agency, we want and need our customers to trust that we are serving their ads to real humans that will help them achieve their goals,” said Dave Martin, SVP of Media Services at Ignited. “In order to deliver that, we work hard to verify the results of each campaign we run and ensure our customers that the audience they’re getting in front of is not just relevant but is in-fact made up of real people who are capable of engaging with the brand and taking action.”

Solve Media, a leader in the security and digital advertising industries, currently reviews a quarterly average of over 700 million human verifications across more than 8,400 global publishers. Solve Media’s anti-bot CAPTCHA security platform specifically addresses bot traffic affecting publishers, advertisers and agencies by authenticating that audiences are, in fact, human.

About Solve Media

Solve Media was founded by veteran entrepreneurs and technologists focused on innovative Internet advertising and security solutions. The company’s proprietary online and mobile advertising platform, the TYPE-IN, was designed to create highly effective opportunities for brands to engage with real consumers. With this platform, Solve Media guarantees brand message delivery, brand lift and return on investment for advertisers. Additionally, the platform creates new revenue opportunities for publishers, and saves time for consumers. Solve Media is based in New York City and Philadelphia, with offices across North America and Europe. Learn more at: http://solvemedia.com/

 


Native Advertising is Much More Than a Buzzword

Majority of Publishers Will Offer a Native Ad Product by End of 2014

Since our initial research in 2012, native advertising has become much more than just a buzzword or a new name for sponsored content. Native advertising describes the act of giving value to consumers throughout the advertising experience, where real value, like time savings or relevant recommendations, is the norm and not the exception. These types of sponsored engagements benefit advertisers, publishers and end-users alike.

In August of 2013, we refreshed our industry survey, the results of which you can see below:

Solve Media - Native Advertising Research 2013

The data shows that in 2013, publishers likely to add native ad products to their offering increased 165%.

2014 looks to be the year of user experience (UX) in online advertising. As the majority (53%) of publishers increase their native offerings and the industry establishes more concrete standards, marketers will seek partners that scale.  Companies like Facebook, Solve Media, Twitter, Sharethrough and Buzzfeed are currently well-positioned to capitalize on the growth of native advertising. 

For more information, please contact us at NativeAdvertising@solvemedia.com.

*Survey Methodology:  Solve Media surveyed 600 media buyers, agency creatives and online publishers in the United States.


#48 on Forbes America’s Most Promising Companies List

Last week, Forbes featured us as one of America’s Most Promising Companies. When we got started in 2010, we could not have foreseen such an honor. We’re so proud of this achievement – a true testament to the quality of the Solve Media team. As the 8th most promising media company on the list, we are simply ecstatic and couldn’t think of a better way to kick off 2014.

Thank you to all of our friends and partners who helped make this happen!

Stop the Bot: Bot Survey Data 2014